Genesis - A lead engineer, product and sales manager, marketing professional, facilities manager and a successful entrepreneur joined forces to build RVs better.
For a number of years, the founders of HEARTLAND had worked together in the RV industry for other manufacturers.
Starting at the top, HEARTLAND introduced LANDMARK. A luxury fifth wheel with never before seen features. 88 Degree turning, Drop frame basement storage, Universal Docking Center. Landmark set a new standard for years to come!
HEARTLAND expanded the product offering with luxury fifth wheels featuring many of the same industry first innovations as LANDMARK and at price points for the masses.
Owners all over the nation began to rally together and the HEARTLAND Owners Club was born.
HEARTLAND did it again with SUNDANCE. A laminated, lighter weight fifth wheel with all the features for customers with smaller trucks
CYCLONE takes the world by storm. A toyhauler with attitude and a feature lineup like no other on the market.
HEARTLAND grew at an unprecedented rate of 225% and broke ground on a 110,000 sq ft manufacturing facility and administrative office.
With fuel prices rising, lighter weight laminated NORTH TRAIL travel trailers answered the demand for more fuel economic RVing.
Through the most turbulent financial crises our country had seen since the ‘20s HEARTLAND continued to grow and gain market share faster than any other RV manufacturer.
To answer the call for even more cost effective ways for our customers to RV, HEARTLAND entered into the traditional travel trailer market. Expanding into a 80,000 sq ft facility dedicated to the
HEARTLAND becomes a THOR company.
HEARTLAND reintroduces the iconic PROWLER brand of travel trailers
As the country recovers from the ‘08-’09 downturn, HEARTLAND experiences tremendous growth. Adding more product lines, more facilities and growing the dealer network to over 400 nationwide
HEARTLAND offers destination trailers for customers that have seasonal lots or private property to enjoy the RV resorting lifestyle.
HEARTLAND Owners Club Back Home Rally record attendance
HEARTLAND expansion continues, manufacturing plant space tops 780,000 square feet.
Administration moves into a new building bringing sales, marketing, accounting and purchasing under one roof, improving our quality and customer experience
HEARTLAND acquires Cruiser RV and DRV rounding out product offerings and expanding production capabilities outside of Elkhart. The very best service at the very best customer service center in the RV industry. Heartland commits millions to unbeatable service after the sale.
Due to Heartland's commitment to continuous improvement, we reserve the right to make changes to models, including standards; options; materials; components; colors; fabrics; construction; features; etc. without notice or obligation to Heartland Recreational vehicles.
We will do our best to keep this web site up-to-date, but real time changes are not always possible. Be sure to review a current model at your nearest authorized Heartland dealer and discuss and review with your dealer any possible changes on new products being ordered from the factory.