Heartland RV is releasing a new brand identity.

Heartland RV is releasing a new brand identity which will include a new logo, new colors and a new brand story around Launching Life’s Journeys.


Elkhart, IN (July 8, 2020) – Leading manufacturer of high-end fifth wheels, toy haulers and travel trailers, Heartland RV is releasing a new brand identity which will include a new logo, new colors and a new brand story around Launching Life’s Journeys. The new brand identity will represent what Heartland stands for today and into the future. 

“With the continuing rise in popularity of RVing, we refreshed Heartland’s brand to create a stronger lifestyle connection that embodies where we are today, and where we’re headed in the future. Our refreshed identity features a contemporary color block design reflecting the open road which connects to our essence of Launching Life’s Journeys. It’s about experiences you have on the road, the great outdoors, falling in love with exploring and creating memories – regardless of what part of life’s journey you are in. Heartland is relatable to all young couples, families or retirees. We want our customers and dealers to know, Heartland is here for you no matter where the road takes you. As we embark on this brand journey, we will share stories of our RV families and their adventures on the road.” said Lesley Melvin, Director of Marketing, Heartland RV.

“2020 is Heartland’s Year of the Product. With that, Heartland is striving toward nothing short of a reinvention of our company and products. It’s renewed focus on quality, innovation and service. It means we’re establishing wholly new ways for dealers and customers to do business with us. Expanding our parts warehouse and creating online parts catalog, and fully redesigning our website with more video and virtual walk-throughs for an unmatched consumer experience. These aren’t just changes – they’re transformations. They are each born from our desire to help our customers successfully launch their life’s journeys. This is the Heartland  difference. We are RV lovers making RVs for people who love RVs!” said Ryan Juday, President of Heartland RV.

The industry-leading manufacturer will continue its commitment to building and improving on the customer experience. Heartland will unveil more of their new branding at the Dealer Open House presented by Thor Industries this fall. As we launch a new Heartland, we will be showcasing exciting new interiors and continue to provide high-demand, innovative products – delivering on the dream of uninhibited travel by offering recreational vehicles built by RV lovers for people who love RVs.